Web Site of Andrew Droppo

 

Web Marketing: Partners in Performance Approach

By conceiving and devoloping a web site that target marketed the equine industry, we were able to meet corporate objectives and decrease our customer aquisition costs per transaction.

 

Equistation Web Site Button

Directory & Classified Driven Web Resource
Eastern Ontario Standard for Equine
15,000 people per month visiting 2.7 times

 

I first got involved with this method of marketing over a cup of tea and a "what if we did this" type of meeting. What followed was a medium to long-term mission to protect our market position and take advantage of new opportunites by utilizing:

  1. classifieds
  2. newspaper articles
  3. banners
  4. newsletters
  5. expanded market coverage